Marketing Creative & Content Strategy
As Creative Director, I curated content, composed copy, planned the marketing calendar, and styled and produced photos for hundreds of social media posts, 200+ email newsletters to a list of over 8,000 subscribers, 80+ website landing pages, features in local and national publications, hundreds online product listings, digital marketing assets, and printed materials.
Meta Reels Video Content
I leveraged a lack of informational short form video content about strollers and car seats on Meta and TikTok to create some of the first videos of their kind across both platforms. These videos garnered tens of thousands of views, boosted Pacifier’s organic engagement across platforms, and became the template for how our brand shared content in this niche.
Photography
To showcase Pacifier’s diverse collection of brands across many product categories, I produced campaign worthy photo and video content. I scouted models that accurately reflected Pacifier’s audience, styled shoots to highlight top performing brands, and shot and edited all images and videos. These materials were used across multiple seasons in digital and print advertising, social media posts, and email marketing.
